The
Holiday
Lab

Design // Documentation

Bourke Street Melbourne VIC

2019

Dear-Studio-The-Holiday-Popup-1

Immerse yourself in your next holiday.

Come with us on the ultimate sensory experience to discover your next luxury holiday. Working with the Graffiti Group & Luxury Escapes, we brought a media-worthy pop-up event to life in Melbourne’s CBD.

Dear-Studio-The-Holiday-Popup-2
Dear-Studio-The-Holiday-Popup-3
Dear-Studio-The-Holiday-Popup-4

Luxury escape members and new customers alike were invited to participate in a range of interactive activities to tantalise your senses and help to identify a tailored travel profile and package to suit each individual’s needs.

Dear-Studio-The-Holiday-Popup-5
Dear-Studio-The-Holiday-Popup-6
Dear-Studio-The-Holiday-Popup-7
Dear-Studio-The-Holiday-Popup-8
Dear Studio – The Somewhere Co-1
The Somewhere Co.
Dear Studio – Affinity Private-17
Affinity Private
Dear Studio – Wollongong Private-4
Wollongong Private
Dear Studio - Black Rock House-9
Black Rock Residence
Dear Studio – South Yarra Strength-9
South Yarra Strength
Dear Studio – Lexus-7
Lexus Birdcage
Dear Studio – Greenstreat-15
Greenstreat Salad Bar
Dear-Studio-The-Holiday-Lab-Thumb
The Holiday Lab Popup
dear-studio-studio-messa-feature
Studio Messa
dear-studio-gasycoyne-house-feature
Gascoyne House